Misterfox by Walter Albini, fall 1971-72. Albini was even, she pointed out, the first to propose genderless designs, which Michele embraced from his first collection for Gucci in January 2015 after former creative director Frida Giannini’s exit. It’s expensive to launch a new brand and it’s expensive if you revive a brand, but in Albini’s case the legacy of Italy’s history of fashion can be leveraged.”Īddressing the rumor that, serendipitously, former Gucci creative director Alessandro Michele may be headed to design Walter Albini, Sozzani without a doubt said “there is nobody better suited than Alessandro Michele for this job.”Īlthough she could not confirm the speculation, she said “what interested Walter interests Alessandro,” claiming the latter’s “aesthetic sense, the depth of topics and inspirations and his culture,” are not dissimilar to the former’s. “Albini embodies the roots of Italian fashion, and his designs remain an outstanding patrimony. “There’s a new generation that is interested and curious about the past,” said Sozzani. Gucci is just one example of a brand staging several exhibits leveraging its archives and dedicated to its history, for example at its Garden venue in Florence, or with the itinerant Gucci Cosmos initiative.
While fashion exhibitions are not a novelty, Sozzani contended they have become “even more important,” and in prized and prestigious institutions to boot, such as the Victoria and Albert Museum or the Metropolitan Museum of Art.
There must be value in the purchase, beyond the quality of the product and this comes from history and heritage.” Sozzani believes that in the case of Albini, there is “a world to discover and people are increasingly interested in heritage, in understanding history. Successfully breathing new life into a storied brand may take years - Schiaparelli is one example, since Daniel Roseberry’s arrival in 2019, or, famously, Balenciaga under Kering - but this has not always been the case, as Poiret’s revival, for example, has been going through some growing pains.
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